Varshangalkku Shesham OTT Release date: Lastly, the latest Malayalam hit, Varshangalkku Shesham, is just about to make its streaming debut on the platform. Streaming of the movie will be available for SonyLIV subscribers on June 7th, according to a statement released by SonyLIV.
Varshangalkku Shesham, the Malayalam film produced by Pranav Mohanlal and directed by Dhyan Sreenivasan, is one of those rare Malayalam movies that has delayed their streaming debut in favour of an extended theatrical run in recent times. There is no doubt that streaming platforms have become major revenue generators for producers in India, to such an extent that some major players have a say in when some films should be released to the public.
There is a strict rule in South India that all new movies must be streamed within 28 days of their theatrical release, regardless of how well they perform at the box office. As a result, some of the biggest blockbusters have also been released digitally early, which has undermined their box-office potential in the past. When, for example, Malayalam star Fahadh Faasil’s Aavesham was available for streaming on Amazon Prime Video less than a month after the film’s initial release, it was performing extremely well in theatres.
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There is no doubt that this dynamic and ongoing trend has become a bone of contention for filmmakers as well as other stakeholders in the business of box office. It has been announced that several theatre owners have decided not to screen new Malayalam films in their theatres with short OTT windows as of earlier this year.
There are, however, a few films that have defied the trend and stayed off the streaming platforms for more than four weeks in spite of this trend. After a gap of eight weeks since Varshangalkku Shesham premiered in cinemas on April 11, it will now be available to stream in a few days.
There have been positive reviews for Varshangalkku Shesham from critics, as well as good reviews from audiences. It is a period drama that is written and directed by Dhyan Sreenivasan and chronicles the struggles of two Malayali friends trying to make it big in the movie industry in Madras (now Chennai). There is also an all-star supporting cast for the film, which includes Y. G. Mahendran, Shaan Rahman, Neeta Pillai, Aju Varghese, Basil Joseph, and Neeraj Madhav.
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